Dear students, sorry for late publishing of this outline on the blog.
Institute of Communication Studies
University of the Punjab
INSTRUCTOR INFORMATION
Name: M Akram Soomro
Office Timings: Friday: 9:00 to 11:00
Cell Phone: 03004223898
Email: kuasoomro@hotmail.com
COURSE INFORMATION
Course Title: Research Methods II
Course Code: BSCS 401
Credit Hrs: 3
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COURSE OUTLINE |
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Week |
Topic |
Activity/Assignment |
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Research Methods quantitative |
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1 |
Survey method Types of survey method, questionnaire designing, advantages, disadvantages and problems in survey method |
Activity 1 Students will be given readings then they will work in groups and the groups will share their understanding on the discussed topic in the class. Students will conduct a survey also and will share their experience in the class. |
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2 |
Content analysis Uses of CA, Limitation of CA, Steps of CA |
Activity 2 Student will be provided readings. They will conduct content analysis of available news/fashion magazine in ICS library. |
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3 |
Experimental design Uses, Advantages, Disadvantages, Limitation of ER Types of experimental designs |
Activity 3: An experimental study will be conducted by following a certain design-s. |
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Research Methods qualitative |
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4 |
Observational method Field observation, Advantages Disadvantages of FO Method of FO Participant observation method |
Activity 4: Students will conduct a filed observation based study and share their experience in the class. |
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5 |
Focus group Uses, Advantages Disadvantages, method of FG In depth interview Uses, method, Advatages and Disadvatages |
Activity 5: Focus group or in-depth interview will be conducted by the students and expreinece will be shared in the class presentation. |
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6 |
Case studying method Method, uses, Advantages and disadvantages
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Activity 6: Full house sessions will be conducted to revise the course for mid term exam |
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Data analysis and application statistics |
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7 |
Techniques of data analysis Descriptive statistics |
Students will review their collected data in the light of descriptive statistics |
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8 |
Techniques of data analysis Inferential statistics |
Students will review their collected data in the light of inferential statistics |
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9 |
Introduction to SPSS Preparing data sheet, making variable |
Students will install the SPSS software and will make a data sheet and variable sheet. |
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10 |
Non-parametric tests |
Non parametric tests will be applied by using SPSS and students will practice these tests. |
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11 |
Parametric tests |
Parametric tests will be applied by using SPSS and students will practice these tests. |
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12 |
Proposal and report writing |
Assignment submission: Rough draft of proposal |
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13 |
Referencing |
Assignment submission: Final draft of proposal. |
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14 |
Get-together, Meet the Scholar session and best student of the semester announcement. Based on academics, discipline, contribution in the class room/program and Institute. |
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Recommended Books: Dominick, R. Joseph. & Wimmer, D. Dennis, (2012) Mass Media Research: An introduction (9th ed). Cengage Learning; India. |
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COURSE REQUIREMENTS:
Attendance: 80%**
The course will move in a gradual and logical pace. So, if some participant will miss the class it will be difficult to follow the course of discussion.
Students are requested to submit their assigned tasks according to the schedules and due dates. However in special cases late submission could be negotiated.
Participation in Discussion is mandatory for all. Evaluation for Discussion has no alternative.
Course evaluation:
Assignments: 25 %
Midterm: 35%
Final term: 40 %
Note:
- Mobile phone should be on silent mood. If somebody’s mobile phone will ring in class he/she will arrange coffee/tea for the entire class.
- Plagiarism is not allowed, assignments found plagiarized will not be graded.
- Library visit/activity/assignment will be compulsory and will be announced one day before class.
mycommunicationcourse 