Social Responsibility approach to regulate mass media
• Media should accept and fulfill certain obligations to society. • These obligations are mainly to be met by setting high or professional standards of informativeness, truth, accuracy, objectivity and balance. • To accepting and applying these obligations, media should be self- regulating within the framework of law and established institutions. • The media should avoid whatever might lead to crime, violence or civil disorder to give offence to minority groups. • The media as a whole should be pluralist and reflect the diversity of their society, giving access to various points of view and to rights of reply. • Society and the public, following the first named principle have a right to expect high standards of performance and intervention can be justified to secure the, or a, public good. • Journalists and media professionals should be accountable to society as well as to employers and the market.
mycommunicationcourse 